By: Jason Ankeny
FanDuel is fantasy sports on steroids: bigger, stronger, faster. The New York City-based startup benches the familiar season-long league model embraced by millions of fantasy enthusiasts in favor of more lucrative daily and weekly competitions—a model perfectly attuned to the ADD-addled sensibilities of the Millennial generation.
Here’s how FanDuel works: Like with fantasy football, baseball and basketball games hosted by ESPN, Yahoo and other brands, players assemble virtual teams of real-world sports stars. Gamers accumulate points based on how the players fare, determined by statistical measures like touchdowns, field goals and passing yards.
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