How an Online Brand Brought the Fan Experience Into Real Life

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Biz Bash
By: Amy Gordon

During the N.B.A. draft on June 25, Philadelphia’s die-hard sports fans weren’t watching the event at home on their couches, following along in real time on their laptops or even viewing the action at a local pub. Instead, nearly 4,000 people came out to a massive party sponsored by online fantasy sports site DraftKings. In addition to being the largest draft party in Philadelphia 76ers history, the event enabled DraftKings to bring the online user experience into the real world and increase its membership by thousands.

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